CAPABILITIES & SERVICES
CREATIVITY IS KEY
A Tsunami of Creative Juices.
IN-HOUSE PRODUCTION
Translated: The same people who are creating your strategy (us) are the same people who are bringing it to life (us). From television production, to website construction, we do it right here. None of this “lost in translation” mumbo jumbo between different teams from one end of the planet to the next. We strategize. We review. We execute. (And, in the unlikely event that something doesn’t go as planned, nobody is blaming everything on the other guy. We accept responsibility and fix it. Strange concept, right?)
BRANDING
Well, in fairness, we only put this on here because you wanted to see it here. So many companies talk about “branding,” when, in fact, what they really want are sales. It’s a classic “chicken or the egg” problem. Very Field of Dreams. First, let’s focus on establishing your unique position in the marketplace. Then, let’s sell a boat load of products. THAT will build a brand. (Unless you’re Coca-Cola and you’re reading our website. If that’s the case, please call me. We love you and think you’re really pretty.)
SELLING IS OUR FIRST LANGUAGE
People Want To Buy Your Products, We Can Help Them Find You.
PAID SEARCH/GOOGLE ADS MANAGEMENT
Like the flip side of organic search, paid search is a strategy used to “be where people are looking for you.” And this is not some one-size-fits-all solution. It is strategic and can be really expensive if done wrong. Think of paid search like a billboard on the side of a road. Where would you put it? Next to your own store (so people can find you easily)? On the highway (in case people are thinking about something you sell and you happen to be there at the right time)? Or maybe right next to your competitor’s store (to let his customers know that they have options)? All good questions, and the answer to all of them is the same: “Yes, if it makes money.”
SEO/SEM
Likely the most misused phrases on the “inter-webs”, “search engine optimization” is a component of “search engine marketing,” but not the same thing. SEO is a tactic used to help your website rank well in organic search (the non-paid kind of rankings). That’s how you get listed higher on a Google search (without the “ad” icon on the results). SEM is a broader category which is typically used in parallel to talk about the use of organic and paid search engine rankings. Lucky for you, we understand both. Sit back and enjoy.
WE ARE HYPER SOCIAL
And We Have Access To The Right People.
INFLUENCER ENGAGEMENT
And, while social media management is necessary, one of the often-neglected components to any social campaign is the use of influential people to promote you. We’re really well connected in the influencer world and you would be surprised to know how affordable it is. When an Instagram or YouTube celebrity with 500,000 followers tells all of them that they use your nail polish, you’d be surprised at what percentage of those folks will go try it. It works. Think I’m kidding? Try me.
WE RESPECT TRADITION
But Break From It Whenever Needed.
DIGITAL MARKETING
One big category lumped into #8 on our list of favorites. From Facebook to Google, from display ads to remarketing, we’re there. Email marketing. Text / SMS engagement. Business automation. Click funnels. Complete e-commerce. Shopify. WooCommerce. All of the above. We’re good.
TRADITIONAL MEDIA PLANNING AND BUYING
With all of this focus on digital work, we would be negligent in not talking about the million-dollar question asked by nearly every client we see: “Do people still watch TV anymore?” (At this point, you’re supposed to go around the room and ask each individual if they watch TV –to which everyone says “no,” but knows everything about the latest shows.) [insert dramatic eye roll] Yes, people watch TV. And listen to the radio. And read magazines. Statistics support it, and so do the results we get when we engage more traditional marketing plans. Tried and true, it still works (for the right brands).
SOCIAL MEDIA MANAGEMENT
Is it fair to say that everyone thinks they’re experts in social media these days? Post pretty pictures. Facebook Live. Snapchat filters. It’s nice to be visible, but is all of your engagement really helping? Social media management needs to include:reputation management, relationship development, audience engagement, market research, e-commerce, and virality. If you’re not confident that this applies to you, there are problems already. Your niece with the iPhone is not your social media manager. You have a reputation to protect.