YOUNG GOOSE:
BFCM SCALE WITHOUT SACRIFICE
BFCM Growth Campaign
Revenue-focused Black Friday / Cyber Monday growth designed to scale efficiently—despite rising CPMs—while protecting blended MER and long-term customer value.
Young Goose entered BFCM in a highly competitive, high-CPM environment with a complex product line and heavy reliance on returning customers. Offer structure required simplification, and performance needed to scale without sacrificing efficiency or long-term LTV.
We executed a full-funnel BFCM strategy designed to warm demand ahead of peak traffic. This included a pre-Black Friday warmup funnel, paid social scaling across Meta, and high-intent Google Search—aligned with simplified offers and performance-driven creative to improve cart conversion and efficiently acquire higher-quality customers.
Scaled BFCM revenue year-over-year while maintaining strong blended efficiency.
Drove higher-quality customer acquisition with stronger LTV potential.
Efficiency protected despite significantly higher seasonal CPMs.
CREATIVE SERVICES FOR YOUNG GOOSE
Selected high-performing BFCM creative assets that aligned offers, messaging, and product education across paid social and lifecycle channels—built to convert in a high-intent, high-noise environment.
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